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Retailer Success Story
by Crysta Hammond
Trial marketing proved successful with massive sales in Sweden. The product was run in two retail stores for ten days, during which 70% of stock was sold – demonstrating consumers are in search of a safe and reliable alternative to insect repellents containing DEET, and appreciate TotalSTOP’s ease of application.TotalSTOP products are currently sold in Sweden, Finland, Norway, Estonia, Germany, Italy, France, Switzerland, Austria and now in Canada and the United States exclusively from SurfaceScience.
Feedback from store managers during this successful TotalSTOP retail trial concludes that inventory is simplified due to the fact that TotalSTOP covers the entire sales season with less shelf space required to carry a single product instead of several items each with it’s own insect-specific repellency formulation. TotalSTOP’s sales season is year round, any climate, any terrain and any season - due to the product’s ingredient from German company Bayer – Icaridin.
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